YMCA of Greater Boston Advertising
I design visuals for print and digital campaigns that promote YMCA enrollment, visibility, and participation across 13 branches. These campaigns achieve over 4.3 million impressions, 56,000+ engagements, and 12,700 post link clicks. These deliverables require consistent alignment with the YMCA’s brand guidelines, while using creativity to tailor each campaign to their specific audiences. I oversee all graphics from concept to production, ensuring that the YMCA’s mission and values are effectively communicated.
Role: art director, graphic designer, strategist
Project Type: print, digital, and social media design
Summer Camp 2025 Activation
I developed the creative strategy and designed a full suite of promotional materials for the YMCA of Greater Boston’s 2025 Summer Camp activation. I made sure the campaign communicated a consistent, vibrant message that was geared towards families interested in any of the 29 YMCA of Greater Boston Summer Camp locations.
Safety Around Water Program and Sea Dragons Swim Team 2025 Reactivation
I led the design and new branding for a YMCA initiative focused on water safety education and the relaunch of the Sea Dragons youth swim team. My design approach was aimed towards anyone interested in learning to swim, but primarily children and parents of young children. I aimed to combine friendly, approachable visuals with clear, informative messaging to promote life-saving water safety information, swim programs, and reestablish the Sea Dragons’ identity across Greater Boston.